Apr 21, 2022
Social media content is all about balance. Sure, it's important to educate your followers about safe and effective exercise, and to inform them about how your approach can help them, and how it differs to other approaches etc, but have you ever thought about what impression you're giving prospective clients via your social media content? Do you only post work-related stuff on your business Instagram or Facebook page, for example? Do you ever let clients in and peel back the curtain for a peek of what interests you outside work, or what you do when you're "off the clock"? Are you scared to share anything messy, negative, or a personal story from your life because people will judge or think less of you? Here's the thing: people buy from people, so if all you're sharing on social media is educational, "how-to" content 100% of the time, what impression do prospective clients have of you? Tune into this week's episode to hear some actionable tips on how you can create more of a connection with your audience, gain new followers, and also get more interaction with your content too. Pop your ear buds in now and enjoy!
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